International Tennis Federation
International Tennis Federation brand identity
The International Tennis Federation is the world governing body of Tennis to over 200 nations.
The objectives of the new brand identity were raise their profile, to be perceived as a more modern and dynamic organisation and promote a clearer understanding of their activities. The brand had to be recognised globally and instantly as being the leading ‘Tennis’ orgainisation.
A dynamic swoosh and tennis ball design with a contemporary logotype was created. To reinforce and strengthen the new brand a series of sub brands and sub identities were developed to highlight the scope and diversity within the ITF.
The new identity was introduced across all the organisations brand ‘touchpoints’ including the ITF website, Fed Cup and Davis Cup brand collateral including the magazines and yearbooks.