Talgentra is a global IT solutions company providing customer management, billing and revenue collection systems for utilities, communications businesses, financial services organizations and the public sector. Talgentra wanted to launch several new advertising and direct mail campaigns to promote their Revenue & Debt collection systems. They needed a campaign that would set them apart from their competitors.
With a strapline of’rapid revenue returns’ – we based the concepts around ‘your money (debts) coming/flying back to you with interesting photo montages of flying bank note planes, bank note boomerangs, coins and magnets and flying bank note birds. The campaign ran for over a year and worked across print ads, direct mail and animated banner ads.
